eCommerce drives triple-digit growth in alcohol sales

Because of the massive economic shutdown caused by the pandemic, operators are aggressively shifting the on-premise business model to off-premise. In the process, eCommerce has exploded, says Michael Weiss, CEO and founder of Lincolnwood, Ill.-based Spirit Hub, which offers legally compliant home delivery of more than 2,000 craft spirits from around 200 partner distilleries, it says.           

“COVID-19 has been the cause of a major shift across the board for the beverage industry — adversely affecting several areas including bars, restaurants and independent distilleries who have had to shut down tasting rooms and even pivot their production to supply essential hand sanitizer,” Weiss says. “But this has also led to a positive impact on eCommerce sales for the spirits industry and new customers purchasing online.

“Further, it has led to modification of some state regulations on alcohol eCommerce sales creating more awareness and demand for eCommerce options as people have turned to online ordering and limited-contact delivery options,” he continues.

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