A travelling circus and a Wyoming distillery’s milk can moonshine
Let’s meet the cast of Backwards Distilling Company’s travelling circus, shall we?
Come one! Come all!
The players in Backwards Distilling Company’s travelling circus.
The Backwards Distilling Company Circus is led by Ringleader Vodka. His smooth hints of sweet cream and butterscotch take center stage in this big tent performance.
First to the stage is Contortionist Gin. It’s dazzling display carefully balances regionally sourced ingredients and exotic botanicals from around the world.
Next up, Sword Swallower Rum takes the attention at the center of the ring. A brief rest in used tequila barrels softens the award-winning rum with undertones of vanilla and butterscotch.
Last up this evening at The Backwards Distilling Company’s Circus is Strongman Navy Strength Gin. The Best in Category winning Navy Strength Gin has a powerful pine aroma that takes you out of the circus and into a log cabin.
“Our customers and staff are the best, and I love spending time with them.”
“The most rewarding part for me,” Amber smiles, “Is building interest in cocktails in our area.”
Tasting delicious cocktails from around the world inspired Backwards Distilling Company.
The people of Mills have been supportive of all of Backwards Distilling Company’s endeavors.
Not only do they love the Wyoming distillery’s Milk Can Moonshine and eclectic band of circus performers, but they’ve supported a number of one-off products that Backwards Distilling Company has created, and used as fundraisers for a range of charitable organizations.
And for Amber, that’s one one of the most important things about owning an independent Wyoming distillery.
“They’re important because they bring vibrancy to their hometowns and strengthen their local communities.”
Amber adds that she wants others to enjoy what Wyoming has to offer, just as she and her family have.
“I spend a lot of time working to help Wyoming retain and attract young people by developing opportunities and communities here that appeal to them.”
The positive impact of great craft spirits from this Wyoming distillery
According to Amber, independent distilleries have a special role in creating a positive impact.
“Independent distilleries are important because they are amazing drivers of creativity.”
Amber continues, “They expand our horizons and selections on shelves with the constant creation of new and interesting products.”
But Amber recognizes the difficulties of starting and maintaining a successful independent distillery.
“It is really hard to get customers to try new products. And if they do want to try new products, it is really hard to get them to choose yours over another.”
On top of that, Amber elaborates, even if you’ve garnered the customer’s interest, “Many restrictions stand in the way of getting product to the customers.”
For newcomers to the distilling business, Amber wants to lend some expertise.
“Find a niche and set realistic expectations for distribution.” She warns, “It is really tough to get into a new market. Know that distribution will not come easy.”
But Amber and the Pollock family have done that heavy lifting.
Making delicious craft spirits is a family affair at Wyoming’s Backwards Distilling Company.